Tuesday, January 24, 2012

Vice President of Resource Development, United Way of Westmoreland County - Greensburg, PA

Posted: 1/24/12

About the United Way of Westmoreland County

United Way of Westmoreland County is committed to improving lives by mobilizing the caring power of communities in Westmoreland, Fayette and parts of Armstrong County.  Our organization raises and invests funds to support our impact priorities:  Success in Learning and Life, Basic Needs and Financial Stability and Health Access and Independence. Over the years, the UWWC has evolved from the traditional role as “fund raiser for the community” to a proactive model of systems change. While the United Way continues to run workplace campaigns funding more than 45 nonprofit agencies, we also work with affinity groups and individual donors.  Our work also involves assessing and prioritizing the needs of the community and then assembling a plan that brings the leadership, knowledge, passion, organizations and resources together to effect change.  Last year, we raised approximately $4.1 million. 

UNITED WAY OF WESTMORELAND COUNTY
VICE PRESIDENT OF RESOURCE DEVELOPMENT
POSITION DESCRIPTION

Position Title:  Vice President of Resource Development

Reports to:  President & CEO

Purpose of Position:  Provide strategic leadership and direction toward obtaining resources needed to implement the Impact vision.  Lead the development and implementation of investor relations’ strategies.
                                   
Develop and strengthen strategic relationships with volunteers and community businesses.  Recruit and engage community leaders in UWWC campaign efforts.

Lead the resource development team, establishing goals and priorities in support of the current UWWC strategic plan, coaching staff and holding the team accountable for attaining goals.

Manage implementation of communications, marketing and branding strategies to support achievement of the United Way’s strategic goals. 

Serve as a member of the senior leadership team, playing a key role in executing the community impact strategy and other components of the overall UWWC strategic plan.

Exemption Status:  Exempt

Specific Duties:  Develop and implement strategies to secure a successful workplace, community and leadership giving campaigns, employing marketing and communication strategies to support campaign.

1. Envision, communicate and plan the implementation of investor relations/resource development strategies including general campaign and various donor segment campaigns, leading from plan to results.
2. Implement business development strategies that add new business to various campaigns.
3. Develop and implement strategies for a planned giving campaign.
4. Hire, lead and develop the resource development team.  Develop and implement “thank you” and other recognition strategies.
5. Assist with the development and leadership of United Way affinity (segmented donors) groups, such as Loyal Contributors, DeTocqueville Society, Women’s Leadership and others.
6. Build and maintain year-round customer relationships with companies and leadership donors;  track and analyze donor information, integrating its use for all functions with the organization.
7. Recruit, train and develop strong relationships with key resource development volunteers and other community/business leaders.
8. Use campaign/donor data to analyze campaign efforts and develop resource development strategies.
9. Utilize national United Way network resources to develop new local strategies.
10. Integrate community impact strategies into the annual campaign.
11. Manage the UWWC website and other electronic communications to convey information to and receive input from donors.
12. Oversee all efforts to establish the United Way brand internally and externally.
13. Coordinate the implementation of effective marketing materials (newsletters, campaign materials, annual reports, etc.). 
14. Lead efforts in segmentation of donor/potential markets; identifying and implementing best communication strategies to reach target markets and track response.
15. Implement year-round communication strategies to support campaign and impact.
16. Maintain liaison with media, including print, internet, television and radio, to include advertising and public relations agencies and vendors.

Other Responsibilities: 

1. Oversee administrative aspects of both campaign and marketing including planning, budget oversight, contract development and monitoring, employee motivation and timely reporting.
2. Develop measures to assess the impact of various strategies on campaign and marketing.
3. Assist other staff in the implementation of their plans.  Team member in the implementation of impact strategies.
4. Promote a cooperative spirit within the organization and among internal and external United Way employees and volunteers.

STAFF RELATIONSHIPS:

External: Volunteers, companies and individual donors involved in workplace or community campaigns.  The community as a whole.

Internal: Generally all United Way staff.  Specifically, staff of campaign, leadership giving, marketing and senior management team.

Direct Reports: Director of Corporate Development and Management Information Systems, Director of Leadership Giving and Volunteer Services, Resource Development Assistant and Campaign Associate.

MINIMUM JOB REQUIREMENTS:

Education: Bachelors Degree, advanced degree preferred

Experience: 
5-7 years experience in a fund-raising capacity for a nonprofit.
5 years experience in successfully managing and leading volunteers and staff.
3 years experience in developing and implementing marketing strategies, promotional materials, both print and web-based.
Experience in planning and implementing multifaceted programs.

Skills:
 Strong relationship management and organizational skills, attention to details and follow-through.  Skills in exercising initiative, independent judgment and decision-making.  Strategic, creative, progressive thinker.  Exceptional interpersonal skills.  Superior verbal and written communication skills.  Strong executive presence displaying integrity, confidence and maturity.  Ability to motivate others and work as both a leader and member of teams.

Other:
 Microsoft Word, PowerPoint, Outlook and Excel or other PC-based spreadsheet.
Strongly recommend possessing a valid driver’s license and vehicle.

TO APPLY: 

Interested candidates may apply by sending a resume, letter of interest and salary requirements to:

Bobbi Watt Geer, Ph.D.
President & CEO
United Way of Westmoreland County
bobbi@unitedway4u.org

Please mention that you heard about this opportunity from Dewey & Kaye Jobs Watch in your cover letter when applying for this position.

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